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Meet Our Team
DIRECTORS

Joseph Traum
Owner, Chairman

Daniel Lev
Owner, CEO & President
INTERNATIONAL SALES
Ron Adorian
Strategic Customer Manager

Dori (Lidor) Israel Buchnik
Export & Customer Service

Karina Simonsen
EMEA & APAC Sales manager

Damian Singer
Business Development Director & VP Procurement

Sandra Baldenegro
Sales Director Medical Division Sion Brands

LOCAL SALES

Limor Bar
Chief Technology & Innovations Officer
VP Customer Relations

Yaarit Romano Azran
VP of Sales

Bat-Sheva Attia
Customer Service Manager Export & Import Manager
QUALITY ASSURANCE & REGULATORY AFFAIRS

Shira Hamdi
VP QA & QC

Alexander Ganev
VP RA
Company Headquarters
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